“A picture is worth a thousand words”. This worn out sentence is completely verified when applied to Sinectia's graphic design services. Our services are carried out without loosing sight of the functionality of the client's communicational objectives; to help in the consolidation of a corporate image, brand or product.
Without a doubt, the most evolved capability of our creative team is corporate identity or product development.
An image is a mental representation that a receiver of a message gets from the emitter; the identity is the visual configuration of that image.
The development of a strong, clearly distinguishable identity is the main target of our clients when hiring our services. A company must project a coordinated image in accordance with its objectives.
To start the identity development process, Sinectia's creatives conduct a research in order to define the current identity of our client, find the elements actually used for identification and communication and the perception that the public has of said identity. With the results of this research, our creatives establish directives to plan the development ahead. Next, a visual identity code is designed (name, core, chromatic code, typography); a supporting visual identity program is developed (stationary, web, advertising, packaging, signals code, costumes); and the rules for the rational application and implementation of the program (visual identity manual).
The end result provides the client with a strong identity coherent to the image he wishes to communicate, and that can be used in different media and formats in an agile and consistent way.
The new media design services that Sinectia proposes are very effective to improve your presentations, endowing then with high impact and taking advantage of the medium to which they are destined. They are ideal for product and service demonstrations.
Our team is trained in developing effective Flash and PowerPoint presentations, following our clients guidelines. The physical support for these media can be CD's, CD cards, web.
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